Peer reviewedERIC Number: EJ412848
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Communicator Credibility: Trustworthiness Defeats Expertness.
Lui, Louisa; Standing, Lionel
Social Behavior and Personality, v17 n2 p219-21 1989
Compared credibility of highly trustworthy communicator with that of an expert by using nuns (N=36) who listened to the same persuasive message about Acquired Immune Deficiency Syndrome presented as either a trustworthy source (priest), an expert (doctor), or a neutral source. Found trustworthy communicator was regarded as significantly more believable than expert. (Author/ABL)
Descriptors: Communication (Thought Transfer), Credibility, Foreign Countries, Nuns, Physicians, Priests, Trust (Psychology)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada
Grant or Contract Numbers: N/A
