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ERIC Number: EJ412698
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0195-8402
A Validity Problem in Measuring Exposure to Mass Media Campaigns.
Brown, Jane D.; And Others
Health Education Quarterly, v17 n3 p299-306 Fall 1990
Recognition of radio and television antismoking messages was measured in 6 treatment and 4 control cities. A survey of 574 adolescents found high recognition of messages even in areas where they were not broadcast, reinforcing the need for true control groups and distinctive messages to ensure validity in mass media evaluation. (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A