"And Now a Word from Our Sponsor...".

Adams, Barbara M.

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ERIC Number: EJ412472

Record Type: Journal

Publication Date: 1989

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

"And Now a Word from Our Sponsor..."

Adams, Barbara M.

Learning, v18 n3 p71-72 Oct 1989

By scrutinizing products and their advertisements, students can learn how to make smart consumer decisions. Activities are described which focus on evaluating advertising claims and designing and administering a poll. Techniques used by advertisers are identified, and a reproducible worksheet for collecting product test and comparison data is included. (IAH)

Descriptors: Advertising, Class Activities, Consumer Education, Curriculum Enrichment, Decision Making, Instructional Materials, Intermediate Grades, Research Skills

Publication Type: Journal Articles; Guides - Classroom - Teacher

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A