ERIC Number: EJ411959
Record Type: CIJE
Publication Date: 1990
Reference Count: 0
Applying Values and Lifestyles Psychographics to Parental Involvement in College and University Orientations.
Whitaker, Virginia A.; Roberts, Franklin L.
National Academic Advising Association Journal, v10 n1 p41-46 Spr 1990
It is suggested that institutions shift from a student-centered to parent-and-student-centered freshman orientation. Planning significant events for parents improves orientation quality and provides public relations opportunities. Good orientation will benefit parents, students, and the school. Application of a psychographic typology creates a choice of attractive activities for different market segments. (Author/MSE)
Publication Type: Journal Articles; Reports - Evaluative; Opinion Papers
Education Level: N/A
Authoring Institution: N/A