ERIC Number: EJ411686
Record Type: CIJE
Publication Date: 1990
Reference Count: N/A
Greet the Press!
Wallace, Richard C.
School Administrator, v47 n7 p1-17,19 Aug 1990
Although no school leader likes media coverage of sensitive issues, handling them forthrightly and candidly benefits everyone. The three major facets of an effective media campaign include realistic expectations of the media, personalizing media relations, and controlling both access and message. (MLH)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
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