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ERIC Number: EJ411556
Record Type: Journal
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
PACE Model Gives Advertising Campaign-Centered Curriculum (Commentary).
Thayer, Frank
Journalism Educator, v45 n1 p78-81 Spr 1990
Describes PACE (Portfolio, Assignments, Content, and Evaluation), an advertising curriculum model in which students work on real advertising campaigns. Explains that students form account groups which locate products needing promotional assistance. Identifies the goals of the curriculum to be competent writing and practical understanding of product positioning, market realities, and use of actual businesses and services. (SG)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A