The Effects of Race, Gender, and Fandom on Audience Interpretations of Madonna's Music Videos.

Brown, Jane D.; Schulze, Laurie

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Peer reviewed

ERIC Number: EJ411509

Record Type: Journal

Publication Date: 1990

Pages: N/A

Abstractor: N/A

ISBN: N/A

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EISSN: N/A

The Effects of Race, Gender, and Fandom on Audience Interpretations of Madonna's Music Videos.

Brown, Jane D.; Schulze, Laurie

Journal of Communication, v40 n2 p88-102 Spr 1990

Considers how race, gender, and fandom (appreciation and enjoyment of a popular culture star) of older adolescent audiences affect how they interpret two of Madonna's music videos. Finds that viewers differed dramatically in how they interpreted the videos and did not agree about even the most fundamental story elements. (RS)

Descriptors: Audience Response, College Students, Higher Education, Popular Culture, Racial Differences, Sex Differences, Sexuality, Videotape Recordings

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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