ERIC Number: EJ411458
Record Type: CIJE
Publication Date: 1990
Reference Count: 0
Marketing College Publications for Today's Students.
Sevier, Robert A.
Journal of College Admissions, n126 p23-28 Win 1990
Presents a marketing-based approach to college recruitment publications based on three steps: defining the audience; creating the concept or message; and developing the call to action. Fifteen basic axioms for making publications more effective are provided. (TE)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A