ERIC Number: EJ410736
Record Type: CIJE
Publication Date: 1990
Reference Count: 0
A Professional Approach to Marketing the Private Junior College.
Mitchell, Peter T.
New Directions for Community Colleges, n69 p19-32 Spr 1990
Presents a marketing model for private junior colleges, including a research component to analyze the college, its students, and its competition; an assessment of the academic program, student services, and finances; a communications strategy for recruitment, public relations, and image enhancement; and an evaluation component. (DMM)
Descriptors: Institutional Advancement, Institutional Research, Marketing, Private Colleges, Public Relations, Research Needs, Student Recruitment, Two Year Colleges
John Wiley & Sons, Inc. Subscription Department, 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail: email@example.com; Web site: http://www3.interscience.wiley.com/browse/?type=JOURNAL
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A