ERIC Number: EJ410736
Record Type: CIJE
Publication Date: 1990
Reference Count: 0
A Professional Approach to Marketing the Private Junior College.
Mitchell, Peter T.
New Directions for Community Colleges, n69 p19-32 Spr 1990
Presents a marketing model for private junior colleges, including a research component to analyze the college, its students, and its competition; an assessment of the academic program, student services, and finances; a communications strategy for recruitment, public relations, and image enhancement; and an evaluation component. (DMM)
Descriptors: Institutional Advancement, Institutional Research, Marketing, Private Colleges, Public Relations, Research Needs, Student Recruitment, Two Year Colleges
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Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A