Using Focus Group Research in Public Relations.

Grunig, Larissa A.

Notes FAQ Contact Us

Peer reviewed

ERIC Number: EJ410117

Record Type: Journal

Publication Date: 1990

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Using Focus Group Research in Public Relations.

Grunig, Larissa A.

Public Relations Review, v16 n2 p36-49 Sum 1990

Analyzes a recent instance of focus group research applied to a public relations case (rather than a marketing case). Reviews the advantages and disadvantages of this qualitative method, and describes the case of a county department of mental health relying on focus group research to help plan a program aimed at reducing the stigma of mental illness. (MM)

Descriptors: Communication Research, Mental Disorders, Public Relations, Qualitative Research, Research Methodology

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A