ERIC Number: EJ410114
Record Type: CIJE
Publication Date: 1990
Reference Count: 0
Research, Evaluation and Measurement: A National Perspective.
Lindenmann, Walter K.
Public Relations Review, v16 n2 p3-16 Sum 1990
Reports findings of a nationwide survey of public relations professionals to investigate the full extent of recent public relations research activities. Finds a growing recognition that research is an integral part of public relations planning, program development, and evaluation process. Reveals that most public relations research is currently casual and informal, rather than scientific and precise. (MM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A