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ERIC Number: EJ409788
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Hierarchy of Consumer Participation: Knowledge and Proficiency in Telecommunications Decision Making.
Hyman, Drew
Journal of Consumer Affairs, v24 n1 p1-23 Sum 1990
Analysis of consumer decision making following deregulation of the telephone industry (based on a sample of 500 Pennsylvania residents) shows that independent decision making and tendency to use information and influence others are highly interrelated. Four types of consumers were identified: influential, active, dependent, and nondecision makers. (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A