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ERIC Number: EJ408455
Record Type: Journal
Publication Date: 1988
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Segmenting the Cable Audience by Reason for Subscribing.
Umphrey, Don
Journalism Quarterly, v65 n4 p972-75 Win 1988
Compares the habits and attitudes of those who subscribed to cable television for better reception with those who subscribed for either greater programing selection or more movies. Finds attitudes vary more than television use between those who subscribe to get better reception and those who subscribe to get more programs. (RS)
Descriptors: Attitudes, Audience Analysis, Cable Television, Comparative Analysis, Mass Media Use, Television Research, Television Viewing
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A