Interpreting a Television Narrative: How Different Viewers See a Story.

Livingstone, Sonia M.

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Peer reviewed

ERIC Number: EJ408382

Record Type: Journal

Publication Date: 1990

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Interpreting a Television Narrative: How Different Viewers See a Story.

Livingstone, Sonia M.

Journal of Communication, v40 n1 p72-85 Win 1990

Examines television viewers' interpretations of a particular narrative from the British soap opera "Coronation Street" after they had watched it unfold over some time in natural viewing circumstances. Identifies and discusses the interpretations of four clusters of viewers ranked in terms of their relative allegiance to the characters. (KEH)

Descriptors: Audience Analysis, Audience Response, Characterization, Foreign Countries, Popular Culture, Programing (Broadcast), Soap Operas, Social Desirability, Television Research, Television Viewing

Publication Type: Journal Articles; Reports - Research

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Language: English

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Identifiers - Location: United Kingdom (Great Britain)

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