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ERIC Number: EJ406747
Record Type: Journal
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Issues Management: End of First Decade Progress Report.
Heath, Robert L.; Cousino, Kenneth R.
Public Relations Review, v16 n1 p6-18 Spr 1990
Argues that issues management is a robust contribution to the public relations discipline. Offers additional rationale for empowering public relations practitioners by involving them in strategic planning, making them responsible for issue scanning and monitoring, integrating their advice into standards of corporate social responsibility, and encouraging sustained issue communication with key publics. (KEH)
Publication Type: Journal Articles; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A