ERIC Number: EJ406406
Record Type: CIJE
Publication Date: 1989
Reference Count: 0
Sex Role Messages in Television Commercials: An Update.
Lovdal, Lynn T.
Sex Roles: A Journal of Research, v21 n11-12 p715-24 Dec 1989
Replicates a study by O'Donnell and O'Donnell (1978) to determine changes in the portrayal of sex roles in television commercials from 1978 to 1988. Examines gender and occupation of the person representing each product. Explores which sex is shown in more professional roles. Findings indicate conventional sex role stereotypes persist. (JS)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A