ERIC Number: EJ406263
Record Type: CIJE
Publication Date: 1990
Reference Count: 0
Marketing--The Blueprint for Successful Physical Education.
Moore, Deborah B.; Gray, Dianna P.
Journal of Physical Education, Recreation and Dance, v61 n1 p23-26 Jan 1990
Physical educators must aggressively market their programs to change the public's attitude toward physical education in the schools. Four basic marketing steps, benefits of marketing for physical education programs, and things to consider when developing a marketing plan are outlined. (IAH)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A