The Impact of a Discontinuous Innovation: Outcomes Experienced by Owners of Home Computers.

McQuarrie, Edward F.

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Peer reviewed

ERIC Number: EJ405801

Record Type: Journal

Publication Date: 1989

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The Impact of a Discontinuous Innovation: Outcomes Experienced by Owners of Home Computers.

McQuarrie, Edward F.

Computers in Human Behavior, v5 n4 p227-40 1989

Offers a framework for conceptualizing the events that follow adoption of innovation. Surveys of home users of microcomputers are described that examined three outcomes of adoption: (1) degree of usage; (2) satisfaction; and (3) attitude toward the technology. Variations in the outcomes are examined, and further research needs are suggested. (46 references) (LRW)

Descriptors: Adoption (Ideas), Attitudes, Correlation, Innovation, Mail Surveys, Microcomputers, Predictor Variables, Questionnaires, Research Needs, Use Studies

Publication Type: Journal Articles; Reports - Research

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Language: English

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