A Parent's Assessment of Unsolicited College Mail: Where's the Public Sector?.

Canterbury, Richard M.

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Peer reviewed

ERIC Number: EJ405507

Record Type: Journal

Publication Date: 1990

Pages: N/A

Abstractor: N/A

ISBN: N/A

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A Parent's Assessment of Unsolicited College Mail: Where's the Public Sector?

Canterbury, Richard M.

College and University, v65 n2 p149-61 Win 1990

A report on the mail students of various test performance, self-reported grades, and academic interest received from colleges in 1983 was compared with the mail received by the daughter of the researcher in 1989. The vast majority of mail represents independent higher education; the public sector is conspicuously absent. (MLW)

Descriptors: Advertising, College Admission, Comparative Analysis, High School Students, Higher Education, Pamphlets, Parent Attitudes, Private Colleges, Public Colleges, Public Relations, Publicity, School Catalogs, School Publications, State Universities

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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