Strategic Implications of Cultural Analysis: Preserving Purpose through Market Research.

Wiese, Michael D.

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Peer reviewed

ERIC Number: EJ405503

Record Type: Journal

Publication Date: 1990

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Strategic Implications of Cultural Analysis: Preserving Purpose through Market Research.

Wiese, Michael D.

College and University, v65 n2 p95-108 Win 1990

This study investigated how cultural forces influence college choice at Olivet Nazarene University (Illinois), an institution seeking strategic guidance in light of the threat of contracting enrollment. The use of "local-cosmopolitan" dichotomy allowed researchers to determine an individual's pattern of social participation and orientation to the greater world. (MLW)

Descriptors: Church Related Colleges, College Admission, College Choice, College Students, Cultural Influences, Decision Making, Enrollment, Higher Education, Models, Questionnaires

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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