ERIC Number: EJ405364
Record Type: CIJE
Publication Date: 1989
Reference Count: 0
A New Trend: Creative and Innovative Corporate Environments.
Fernald, Lloyd W., Jr.
Journal of Creative Behavior, v23 n3 p208-13 1989
The paper presents examples of corporations (Intel Corporation, 3M, and the Saturn Corporation) which are making their environments more creative and innovative in order to compete in the global marketplace. Such workplace innovation requires development of an idea-nurturing environment, acceptance of failure, and emphasis on creative problem solving. (JDD)
Publication Type: Journal Articles; Reports - Descriptive; Opinion Papers
Education Level: N/A
Authoring Institution: N/A