ERIC Number: EJ405359
Record Type: CIJE
Publication Date: 1989
Reference Count: 0
Public Relations: The Cost-Effective Way to Build Your Business.
Ochman, B. L.
Journal of Creative Behavior, v23 n3 p179-85 1989
Differences between advertising and public relations are described, and basic elements of public relations are outlined: community relations, special events, and publicity. Examples of successful community relations and special events conducted by corporations are noted. Techniques for acquiring publicity are described using the acronym NEWS (new, exciting, wow, so what). (JDD)
Publication Type: Journal Articles; Speeches/Meeting Papers; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A