Efficacy of Inoculation Strategies in Promoting Resistance to Political Attack Messages: Application to Direct Mail.

Pfau, Michael; And Others

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Peer reviewed

ERIC Number: EJ405046

Record Type: Journal

Publication Date: 1990

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Efficacy of Inoculation Strategies in Promoting Resistance to Political Attack Messages: Application to Direct Mail.

Pfau, Michael; And Others

Communication Monographs, v57 n1 p25-43 Mar 1990

Examines the effectiveness of direct mail communication strategies--inoculation (a strategy which promotes resistance to attitude and behavior change), inoculation-plus-reinforcement, and refutation messages--in combating the persuasiveness of political attack messages. Finds that inoculation is more effective than the refutation approach in deflecting the persuasiveness of attack messages. (KEH)

Descriptors: Attitude Change, Audience Response, Communication Research, Persuasive Discourse, Political Campaigns, Public Opinion

Publication Type: Journal Articles; Reports - Research

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Language: English

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