Peer reviewed
ERIC Number: EJ404978
Record Type: Journal
Publication Date: 1990
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Abstractor: N/A
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The Targowski and Bowman Model of Communication: Problems and Proposals for Adaptation.
van Hoorde, Johan
Journal of Business Communication, v27 n1 p51-70 Win 1990
Outlines and analyzes the Targowski/Bowman model of communication. Suggests adaptations for the model, noting that these changes increase the model's explanatory power and its capacity to predict the communicative outcome of a message given in a business situation. (MM)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
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Language: English
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