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ERIC Number: EJ404975
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Effects of Communicative Factors on Participation in Innovations.
Johnson, J. David
Journal of Business Communication, v27 n1 p7-23 Win 1990
Examines a structural equation model of the effects of persuasiveness, salience, and uncertainty on participation in innovations, focusing on the process by which an innovative manager in a financial institution secures support from other managers in the early stages of an innovation. Finds that persuasion had a paramount impact on participation. (MM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A