ERIC Number: EJ404950
Record Type: CIJE
Publication Date: 1989
Reference Count: 0
Fifty Days of Unsolicited Mail from Colleges.
Canterbury, Richard M.
Journal of College Admissions, n125 p11-14 Fall 1989
Evaluates promotional mailings from 114 colleges and universities received in response to computerized request on Scholastic Aptitude Test/National Merit Scholarship Qualifying Test. Notes that few had student focus, many used third party endorsements. Concludes that majority of promotional materials could have been improved with more concise statement about schools distinctiveness. (CM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A