Marketing a Wellness Program: A Case Study in Bridging the Gap between Academic and Student Affairs.

Dod, Glenna A.; Earwood-Smith, Glenda

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Peer reviewed

ERIC Number: EJ404782

Record Type: CIJE

Publication Date: 1988

Pages: N/A

Abstractor: N/A

ISBN: N/A

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EISSN: N/A

Marketing a Wellness Program: A Case Study in Bridging the Gap between Academic and Student Affairs.

Dod, Glenna A.; Earwood-Smith, Glenda

NASPA Journal, v26 n2 p105-09 Win 1988

Reports on a collaborative effort between a student services division and a classroom instructor aimed at increasing student involvement in marketing a wellness program for college students. Claims program was successful in improving attendance at the wellness program and changing attitudes towards this type of programing. (Author/ABL)

Descriptors: Attitude Change, College Faculty, College Students, Cooperative Programs, Health Promotion, Higher Education, Marketing, Student Personnel Services, Wellness

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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