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ERIC Number: EJ404782
Record Type: CIJE
Publication Date: 1988
Pages: N/A
Abstractor: N/A
Reference Count: 0
Marketing a Wellness Program: A Case Study in Bridging the Gap between Academic and Student Affairs.
Dod, Glenna A.; Earwood-Smith, Glenda
NASPA Journal, v26 n2 p105-09 Win 1988
Reports on a collaborative effort between a student services division and a classroom instructor aimed at increasing student involvement in marketing a wellness program for college students. Claims program was successful in improving attendance at the wellness program and changing attitudes towards this type of programing. (Author/ABL)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A