Peer reviewed
ERIC Number: EJ404726
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
ISBN: N/A
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EISSN: N/A
Training the Trainers for Small Business.
Gibb, Allan A.
Journal of European Industrial Training, v14 n1 p17-25 1990
Training for small businesses requires an entrepreneurial rather than a conventional approach. Critical trainer competencies include profiling the business, segmenting the market, understanding the business development process, introducing the relevant environment, delivering enterprise skills training, and teaching across the board. (SK)
Descriptors: Business, Entrepreneurship, Marketing, Skill Development, Small Businesses, Staff Development, Trainers, Training
Publication Type: Journal Articles
Education Level: N/A
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Language: English
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