ERIC Number: EJ404721
Record Type: CIJE
Publication Date: 1990
Reference Count: N/A
Advertising Guidelines for Private Career Schools.
Goddard, William A.
Career Training, v6 n3 p24-28 Mar 1990
Overly aggressive advertising policies used to be attributed to a few disreputable and unethical schools. Consumer protection organizations are now becoming aware of promotional efforts by respected universities, colleges, and respected institutions that are soliciting students through unorthodox and sometimes questionable tactics. (Offers a basic advertising policy for an educational institution.) (JOW)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Note: Available from National Association of Trade and Technical Schools, 2251 Wisconsin Avenue, NW, Washington, DC 20007.