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ERIC Number: EJ404082
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Putting Theory to Work.
Hollister, Peter H.
Currents, v16 n2 p30-34 Feb 1990
The six-stage diffusion process, with choice of the right media, makes a vital strategy for public relations because it goes beyond informing to stimulating action. (MSE)
Publication Type: Journal Articles; Guides - Non-Classroom; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A