ERIC Number: EJ404081
Record Type: CIJE
Publication Date: 1990
Reference Count: N/A
The Science behind Public Relations.
Rayburn, J. D., II; Preston, Thomas L.
Currents, v16 n2 p26-29 Feb 1990
It is not effective to focus on the process of public relations, student recruitment, or fund-raising. In the 1990s, public relations must use rigorous research to achieve measurable results, not just more paperwork. (Author/MSE)
Publication Type: Journal Articles; Guides - Non-Classroom; Opinion Papers
Education Level: N/A
Authoring Institution: N/A