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ERIC Number: EJ404033
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The President as Salesman.
Hamlin, Alan
Educational Record, v71 n1 p11-14 Win 1990
The college president is involved with fundraising, institutional promotion, public image efforts, and community support programs. The evolutionary process of presidential involvement in these areas was discovered in a study of private colleges (N=126) that had successfully weathered severe financial hardships. (MLW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A