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ERIC Number: EJ403403
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Bridging Gaps between Them and Us.
Grieshop, James I.; And Others
Journal of Extension, v28 p12-15 Spr 1990
Effectiveness of 2 extension publications on pesticide usage and safety (offered through stores and nurseries) was tested through surveys of 800 pamphlet users (415 responses) and focus group interviews with 20-30 respondents. Results showed, if marketed correctly, written information has large audience, safety information needs to be presented appropriately to encourage use, and pretesting publications with consumers is essential. (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A