ERIC Number: EJ403366
Record Type: CIJE
Publication Date: 1990
Reference Count: 0
The Top Ten Marketing Mistakes and How to Avoid Them.
Simerly, Robert G.
Adult Learning, v1 n5 p22-26 Feb 1990
Identifies mistakes--with suggested solutions--often made in promoting adult education programs: discounts for early registration; cancellation penalties; inconvenient registration procedures; inconvenient payment options; failure to list program benefits; lack of advertising of other offerings; insufficient lead time; lack of registration information in early mailings; inappropriate format of brochures; and too few brochures mailed. (JOW)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A