ERIC Number: EJ402641
Record Type: CIJE
Publication Date: 1989
Reference Count: 0
The Marketing of the Liberal Arts: The Rhetoric of Antithesis.
Ragan, Sandra L.; McMillan, Jill J.
Journal of Higher Education, v60 n6 p682-703 Nov-Dec 1989
The study examined the rhetoric of the promotional bulletins of 28 liberal arts institutions to describe how these schools are marketing the concept of liberal arts education. Analysis of descriptions of faculty, students, academic programs, and institutional persona yielded a common rhetorical profile. (Author/MLW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A