Orality and Literacy in the Workplace: Process- and Text-Based Strategies for Multiple-Audience Adaptation.

Spilka, Rachel

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Peer reviewed

ERIC Number: EJ402255

Record Type: Journal

Publication Date: 1990

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Orality and Literacy in the Workplace: Process- and Text-Based Strategies for Multiple-Audience Adaptation.

Spilka, Rachel

Journal of Business and Technical Communication, v4 n1 p44-67 Jan 1990

Examines the role of orality in multiple-audience analysis and adaptation. Finds that interaction is the central means of analyzing and adapting discourse to multiple audiences, fulfilling rhetorical and social goals, and building and sustaining a corporate culture. Suggests that orality is more potent than literacy in composing behavior and audience acceptance. (KEH)

Descriptors: Audience Awareness, Audience Response, Business Communication, Communication Research, Engineers, Literacy, Social Cognition, Technical Writing, Writing Processes

Publication Type: Journal Articles; Reports - Research

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Language: English

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