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ERIC Number: EJ402255
Record Type: Journal
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: N/A
Orality and Literacy in the Workplace: Process- and Text-Based Strategies for Multiple-Audience Adaptation.
Spilka, Rachel
Journal of Business and Technical Communication, v4 n1 p44-67 Jan 1990
Examines the role of orality in multiple-audience analysis and adaptation. Finds that interaction is the central means of analyzing and adapting discourse to multiple audiences, fulfilling rhetorical and social goals, and building and sustaining a corporate culture. Suggests that orality is more potent than literacy in composing behavior and audience acceptance. (KEH)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A