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ERIC Number: EJ402216
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Are We Marketing the Right Message: Can Kids "Just Say 'No'" to Smoking?
Reardon, Kathleen K.; And Others
Communication Monographs, v56 n4 p307-24 Dec 1989
Assesses the compliance-resisting strategies children use when rejecting pressure to smoke. Finds that strategies vary with conditions such as relationship, number of people present, amount of pressure, and risk for future smoking. Suggests that researchers consider situational variations and risk status for future smoking when developing interventions. (SR)
Descriptors: Adolescents, Children, Communication Research, Communication Skills, Compliance (Psychology), Health Education, Junior High Schools, Peer Influence, Persuasive Discourse, Preadolescents, Smoking, Substance Abuse
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A