ERIC Number: EJ402002
Record Type: CIJE
Publication Date: 1989
Reference Count: 0
Enhancing the Public Image of School Counseling: A Marketing Approach.
Ritchie, Martin H.
School Counselor, v37 n1 p54-61 Sep 1989
Suggests some basic marketing principles that might be applied to assist school counselors in selling their guidance programs to the public. Discusses assessing the needs and demands for guidance services, product development and defining the guidance program, pricing, distribution, and advertising and public relations. (NB)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A