Enhancing the Public Image of School Counseling: A Marketing Approach.

Ritchie, Martin H.

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Peer reviewed

ERIC Number: EJ402002

Record Type: CIJE

Publication Date: 1989

Pages: N/A

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ISBN: N/A

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EISSN: N/A

Enhancing the Public Image of School Counseling: A Marketing Approach.

Ritchie, Martin H.

School Counselor, v37 n1 p54-61 Sep 1989

Suggests some basic marketing principles that might be applied to assist school counselors in selling their guidance programs to the public. Discusses assessing the needs and demands for guidance services, product development and defining the guidance program, pricing, distribution, and advertising and public relations. (NB)

Descriptors: Attitude Change, Change Strategies, Elementary Secondary Education, Marketing, Public Opinion, School Counseling

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A