ERIC Number: EJ401892
Record Type: CIJE
Publication Date: 1990
Reference Count: N/A
The Key to Expatriate Success.
Hogan, Gary W.; Goodson, Jane R.
Training and Development Journal, v44 n1 p50-52 Jan 1990
A significant factor in the failure of businesses to meet their expectations in overseas markets is a lack of understanding of the new country's culture and a lack of effort to adopt the cultural traits or social patterns of the host country. (JOW)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A