ERIC Number: EJ400000
Record Type: CIJE
Publication Date: 1989
Reference Count: 0
Consumer Response to Telecommunications Deregulation: The Equal Access Decision.
Cude, Brenda J.
Journal of Consumer Affairs, v23 n2 p285-300 Win 1989
Results from 348 (of 986) questionnaires determined consumer response to equal access--the choice of a primary long distance carrier. A model suggests that those consumers who seek information in decision making acquire it through search or experience. (JOW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A