ERIC Number: EJ399262
Record Type: CIJE
Publication Date: 1989
Reference Count: 0
Admissions Standards and the Use of Key Marketing Techniques by United States' Colleges and Universities.
Goldgehn, Leslie A.
College and University, v65 n1 p44-55 Fall 1989
A survey of admissions deans and directors investigated the use and perceived effectiveness of 15 well-known marketing techniques: advertising, advertising research, a marketing plan, market positioning, market segmentation, marketing audit, marketing research, pricing, program and service accessibility, program development, publicity, target marketing, marketing committees, marketing consultants, and marketing directors. (MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A