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ERIC Number: EJ398882
Record Type: CIJE
Publication Date: 1989
Pages: N/A
Abstractor: N/A
Reference Count: 0
Females and Minorities in TV Ads in 1987 Saturday Children's Programs.
Riffe, Daniel; And Others
Journalism Quarterly, v66 n1 p129-36 Spr 1989
Examines how females and minorities are represented on children's Saturday morning television commercials, focusing on how often they are present, settings in which they are portrayed, and types of White-minority interactions. Finds that more women and minorities are present in advertisements than earlier studies indicated, but that White males dominate. (MM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A