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ERIC Number: EJ397653
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Political Empiricism: The Role of a Communication Scholar as a Consultant for One Mayoral Election.
Whillock, Rita Kirk
Southern Communication Journal, v55 n1 p55-71 Fall 1989
Examines the role of communication consultants in political campaigns from the perspective of an academic who manages campaigns. Discusses the role of communication research in determining political strategies. Presents a case analysis of the media plan designed for one mayoral candidate. Evaluates the value of applied research from this perspective. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A