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ERIC Number: EJ396389
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
Reference Count: N/A
Effects of Network Treatments on Perceptions of a Political Campaign Film: Can Rhetorical Criticism Make a Difference?
Simons, Herbert W.; And Others
Communication Quarterly, v37 n3 p184-98 Sum 1989
Compares three television networks' treatments of "A New Beginning" (a Reagan campaign film shown at the 1984 Republican National Convention) and examines the effects on viewers of one network's critical preview of the film. Assesses the uses and limitations of rhetorical criticism in television coverage of political campaigns. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A