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ERIC Number: EJ394682
Record Type: CIJE
Publication Date: 1989
Pages: N/A
Abstractor: N/A
Reference Count: 0
Values and Assumptions of Business Subcultures: A Neglected Aspect of Business Communication Instruction.
Scott, James Calvert
Journal of Education for Business, v64 n8 p352-56 May 1989
To communicate effectively with people from similar and different cultures and subcultures, businesspersons must understand that the cultural frameworks in which they work include business subcultures. The values and assumptions of business subcultures affect business communication messages and should be discussed in undergraduate business communication classes. (JOW)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A