ERIC Number: EJ394672
Record Type: CIJE
Publication Date: 1988
Reference Count: N/A
Stages of Business Development and Job Generation: Implications for Marketing and Business Educators.
Stone, James R., III; Wentling, Rose Mary
Marketing Educators' Journal, v14 n1 p80-95 Fall 1988
A sample of 400 Wisconsin business owners (69 percent response) and 200 potential entrepreneurs (27 percent response) identified the relationship of personal characteristics, motivational factors, and the decision to start a business, as well as perceived barriers to business ventures. Unsuccessful potential entrepreneurs differed from successful business owners in terms of personal characteristics and perceived unavailability of financial support. (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Available from Marketing Education Association, 1908 Association Drive, Reston, VA 22091.