ERIC Number: EJ394670
Record Type: CIJE
Publication Date: 1988
Reference Count: N/A
The Influence of Career Stage on the Training Needs of Sales and Marketing Trainers.
Owolabi, Isaac B.; Stone, James R., III
Marketing Educators' Journal, v14 n1 p41-62 Fall 1988
The Career Concerns Inventory was administered to 300 sales and marketing trainers. Analysis of 149 responses revealed that training needs differ at different career stages; common core of training needs exists; and 31 competencies identified by American Society for Training and Development (ASTD) were validated, but no relationship was found between competencies and 15 trainer roles in ASTD study. (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Available from Marketing Education Association, 1908 Association Drive, Reston, VA 22091.