ERIC Number: EJ393385
Record Type: CIJE
Publication Date: 1989
Reference Count: 0
The Impact of Marketing Debates on Oral Communication Skills.
Combs, Howard W.; Bourne, Graham
Bulletin of the Association for Business Communication, v52 n2 p21-25 Jun 1989
Examines the advantages and disadvantages of incorporating educational debate into a marketing class. Notes that marketing debates can provide valuable experience both to help students learn various sides of controversial issues and to develop oral communication skills. (MM)
Publication Type: Journal Articles; Guides - Non-Classroom; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Focused Issue: Listening and Speaking.