NotesFAQContact Us
Collection
Advanced
Search Tips
Peer reviewed Peer reviewed
ERIC Number: EJ393282
Record Type: CIJE
Publication Date: 1989
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Gold in Gray: Reflections on Business' Discovery of the Elderly Market.
Minkler, Meredith
Gerontologist, v29 n1 p17-23 Feb 1989
Examines changes in business sector's stereotype of elderly population from negligible consumer group to $500 billion market. Explains recent trends using concepts of privatization, consumerism, and rise of geriatric social industrial complex. Raises questions about extensive targeting of new elderly population and ethical dilemmas it may pose in heavily consumer-oriented society. (Author/NB)
Publication Type: Journal Articles; Reports - General
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A