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ERIC Number: EJ391967
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Need for an International Code of Ethics.
Kruckeberg, Dean
Public Relations Review, v15 n2 p6-18 Sum 1989
Examines the scope and power of transnational corporations. Identifies and reviews four types of criticism leveled at such organizations. Advocates that public relations practitioners and other professional communicators of transnational corporations actively pursue development of codes of ethics that consider the transnational corporate responsibilities of multinational companies. (MS)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A